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A Holiday Sales Checklist for Pay Per Click Advertisers 2007

A search engine marketing consultant with business sense

Mariano Marketing provides hands-on search engine marketing (SEM) services focusing on a pay per click (PPC) and search engine optimization (SEO) strategy. We work with you like partners, developing search marketing strategies that achieve specific goals: yours, not ours. The programs we design incorporate tracking, so you can the see results, and intelligent analysis, so programs can be continuously refined to achieve greater value, like an investment, not an expense.

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What is search engine marketing?

Also known as search marketing or SEM, it's a set of tactics to target web searchers with your message, and link, at the moment they are seeking your products or services.

Mariano Marketing focuses on the 2 main elements of search engine marketing: pay per click advertising (prominent display of your text ad when a desired term is searched) and search engine optimization, also known as SEO, (refining web page code and text to increase the chances it will get displayed higher in the search results page for desired search terms). Primarily, our work affects programs run through Yahoo Search Marketing, Google AdWords, Microsoft adCenter, and others. We also have in-depth experience managing and optimizing Amazon Pro-Merchant stores.

Analysis is the key

Analytical skill combined with marketing insight allow us to effectively and creatively use the significant quantities of detailed data produced by web-based applications. We consider pay per click tracking data, organic search data, internal site search, web site log records, ROI analysis, information provided by vendor tools, 3rd party information gathering tools, competitive analysis, customer feedback and more.

But we go further. All components of a Web site's effectiveness are taken into consideration, including the competitive environment, product selection and price and site design and content. Special emphasis is given to merchandising, we even provide product shot services. We keep a constant eye on results, make fast and effective changes and always keep the best interests of your company in mind.

Who is Mariano Marketing?

As a search engine marketing (SEM) consultant since June of 2002, and with web experience dating back to 1992, Bill Mariano is Mariano Marketing. With a foundation of 10 years experience in a corporate environment selling consumer products, Bill has a solid base of business knowledge and understanding that he brings to the new world of e-commerce and search marketing.