The search engine marketing tools we use every day

• Pay per click programs.
  This is the cornerstone of search engine marketing and is one of the most cost effective direct marketing methods, if done right. Still considered to be in its early stages of development, those that use it effectively now have a significant advantage over those that don't. Despite rapid growth, there are still vast opportunities available.
  
  A key to effectiveness is not only knowing the growing complexities and idiosyncrasies of each search marketing program, but also taking the time to know and understand the vernacular and search profile of each particular target audience. Mariano Marketing digs deep to really know and understand the markets our customers are in.
  
  
• Search engine optimization strategies.
  Solid SEO principles applied to your Web site will result in more visits from your targeted audience over time. We'll give it to you straight: search engines are stricter than ever on web sites and there is no safe trick or magic formula that will get your site ranking higher. We employ time tested, long term strategies targeting the key words your potential customers use. But while search engine ranking is important, remember, it is only a part of your search engine marketing strategy.
  
  
• Amazon Store Management
  Setting up a store in Amazon brings with it benefits and a whole new e-commerce system, with unique idiosyncrasies, to learn. Mariano Marketing has in-depth experience setting up and managing Amazon retail stores and knows how to analyze and optimize for maximum benefit.
  
  
• Web site traffic analysis.
  A gold mine of information is found in the data stored in your Web site's log files, yet they are ignored by most companies. We are highly experienced at analyzing and interpreting the data contained in log files and using it for marketing purposes, improving effectiveness and ROI. We are equally adept in analyzing 3rd party, browser based tracking methods, which provide faster, more accurate e-commerce data.  (more on log analysis)
  
  
• Web marketing program analysis.
  Over the years, we have gained unique insights that help us interpret and apply the data provided by each marketing program, resulting in improve program effectiveness and ROI.
  
  
• Online competitor analysis.
  Without focused attention to search marketing opportunities, your competition gets found first, either by design or dumb luck. We examine your competition online and develop plans to meet them where the opportunities exist.
  
  
• Technical aspects of web marketing.
  We can work with your technology department to recommend technical refinements that will help in overall effectiveness.
  
  
• Design aspects to enhance effectiveness.
  Through site traffic analysis, we can gain insights to where people are going and interests them most. We can even track the individual links they click to understand interest levels. From this we provide design and navigation recommendations to help increase effectiveness.