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The
search engine marketing tools we use every day
Search
marketing is our main focus and we stay on top of rapidly changing
opportunities. Whatever combination of tools is needed, we have the
experience to make them work for you.
- Pay
per click programs
This is the cornerstone of search engine marketing and is one of the
most cost effective direct marketing methods, if done right. Those that
use it effectively now have a significant advantage over those that
don't.
A key to effectiveness is not only knowing the growing complexities and
idiosyncrasies of each search marketing program, but also taking the
time to know and understand the vernacular and search profile of each
particular target audience. Mariano Marketing digs deep to really know
and understand the markets our customers are in.
- Search
engine optimization strategies
Solid SEO principles applied to your Web site will result in more
visits from your targeted audience over time. We'll give it to you
straight: search engines are stricter than ever on web sites and there
is no safe trick or magic formula that will get your site ranking
higher. We employ time tested, long term strategies targeting the key
words your potential customers use. But while search engine ranking is
important, remember, it is only a part of your search engine marketing
strategy.
- Amazon
Pro Merchant Consulting
Setting up a store in Amazon brings with it benefits and a whole new
e-commerce system, with unique idiosyncrasies, to learn. Mariano
Marketing has in-depth experience setting up and managing Amazon retail
stores and knows how to analyze and optimize for maximum benefit.
- Web
site traffic analysis
A gold mine of information is found in the data generated from your
site's visitors. We are highly
experienced in analyzing and interpreting site traffic data and using
it for marketing purposes, improving effectiveness and
ROI.
- Web
marketing program analysis.
Over the years, we have gained unique insights that help us interpret
and apply the data provided by each marketing program, resulting in
improve program effectiveness and ROI.
- Online
competitor analysis.
Without focused attention to search marketing opportunities, your
competition gets found first, either by design or dumb luck. We examine
your competition online and develop plans to meet them where the
opportunities exist.
- Technical
aspects of web marketing.
We can work with your technology department to recommend technical
refinements that will help in overall effectiveness.
- Design
aspects to enhance effectiveness.
Through site traffic analysis, we can gain insights to where people are
going and interests them most. We can even track the individual links
they click to understand interest levels. From this we provide design
and navigation recommendations to help increase effectiveness.
The
main goal of Mariano Marketing is this: To give you the confidence that
your company is aware of and benefiting from all search engine
marketing opportunities that help reach your goals.
To
contact Mariano Marketing, click
here.
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