Why use pay per click
Mariano Marketing offers
a balanced approach using pay per click
programs, search engine optimization, visitor analysis and ongoing
refinement. Our emphasis is on achieving your Web site's goals, not
just getting you "higher rankings," "more traffic," "better
visibility," or "guaranteed placements."
Your marketing budget buys you trade show booths, magazine ads, and TV
and radio time that puts your message in front of your audience. The
same goes for pay per click, except your message is only displayed at
the exact moment they are searching for your product or service.
creates a manageable touch point
You may reach your targeted audience through multiple channels, and
chances are they will use the Web to research needed purchases. A pay
per click strategy is something you can control and analyze as part of
your overall marketing efforts to communicate with your targeted
Pay per click ads go live on some sites almost immediately.
If the media or popular culture brings attention to your industry, you
can take advantage of trends by sponsoring the associated search terms
that apply to your product or service.
Pay per click ads can be turned on or off for seasonal items, sales or
special events. You can change your ad's position, delete poor
performers and regulate to a budget.
can be tested
Over the years, powerful tools have been made available that help you
test ad, text, scheduling and landing page variations.
has a value proposition
You pay only when someone clicks. You may not pay for when someone
clicks on a natural search listing, but you have to take into account
the fees SEO firms charge for their services.
With pay per click ads, performance data is provided by the vendor, you
can use tracking codes to analyze which terms are achieving your goals,
and you can calculate ROI.
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