AdWord Consultant Services

Some people may find the 85 page "Getting Started FAQs," or the 111 page (.pdf) "AdWords Reference Guide," or the 28 page (.pdf) "Managing Your Google AdWords Account" guide a little intimidating. Of course, if you are a new advertiser, you could have Google set up a new account with their Jump Start program, but then you'd still be left with managing and optimizing your account.

Mariano Marketing understands everything in the AdWords Advertising section and actively applies their guidelines and rules. What isn't---and can't---be described is what years of experience brings to the process. Simply stated, like any business, Google is here to make money; Mariano Marketing is here to maximize your investment. If you don't do it right, you can unneccesarily spend large amounts of money and get virtually nothing in return.

Consider these before and after graphs of a representative Mariano Marketing client (some figures were withheld, but the relative effect is evident):

Before and After Mariano Marketing

The above client is a category leading B2B and B2C e-commerce site with over 1,500 SKUs. They were spending thousands of dollars monthly for Overture and AdWord programs, making sales but losing a significant amount of money. After Mariano Marketing started work on this account, the marketing costs were slashed, revenues increased and, more importantly, they are making a profit from these programs.

Mariano Marketing has the experience, insight and business savvy to effectively run an AdWords program for your company. Here are some of things we put into it:

Research

Determine goals of Web site
Compile proven productive keywords
Audit current AdWord ads for the targeted keywords
Determine target audience(s)

Adword Campaign Creation

Setting of language and geo-targeting, if appropriate
Set where (Google, partner sites) to run campaigns
Set up campaign(s)
Create start/end dates and times, if needed
Determine target audience keywords
Create Ad Groups for targeted audience and keywords
Determine appropriateness of other matches Google includes under target keyword
Create appropriate negative keywords and broad, exact and phrase matches
Determine Ad Group cost per click levels
Set cpc daily budget
Create multiple text ads (to test) for each Ad Group
Create alternate price Ad Groups, if needed
Create tracking URLs strategy
Determine effective landing pages
Phase implementation of campaigns prioritized by potential

Adword Management and Refinement

Monitor click through levels to maintain minimum threshold
Design and manage A/B tests for ad copy and retail promotions
Analyze AdWord reports, log records, and site feedback against goals
Delete non-productive keywords
Delete non-performing ads
Review Web site feedback to discover new keywords
Test new keywords
Determine appropriate channels: search ads versus content ads

To contact Mariano Marketing, click here.

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