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"You can't manage what you don't measure"
Unlike other channels of communication, Web sites record every detail of their usage. From this you get direct feedback to gain insights into potential customers' true interests, increase the effectiveness of your site's design and calculate Web marketing results and ROI. Web server log files record good data along with a lot of useless and deceptive data. Mariano Marketing has the experience and skill required to correctly filter, interpret and analyze Web server log files.
Log Analysis Services
- Single Report
You provide us with a representative sample of your site's logs and we will provide a comprehensive overview of your site's usage.
- Ongoing Site Analysis
You provide us with access to your site's log files and we will perform regular analysis and reporting to your specifications. We will provide recommendations to improve site efficiency and provide observations on user behavior that may help increase sales.
- Consulting
If you want to conduct log analysis in-house, we can help you choose the right software or service, set up reports, make the right interpretation, know what to watch out or look for, understand technical aspects, code the site for better tracking, and provide recommendations on site revisions to increase effectiveness.
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